Holiday outtakes

This past weekend in Northern Ireland is prime-time to be asked if you had any holidays. The instant nature of social media always adds a moment of awkwardness where I want to say ‘did you not see my tweets/instagram/facebook updates?’

Here’s a few holiday outtakes. Seriously though did you not see my tweets/instagram/facebook updates?

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marley & c
harrys shack portstewart
marley & me
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Everyone wants to be big

Small is the new big because small gives you the flexibility to change the business model when your competition changes theirs.

Small means you can tell the truth on your blog.

Small means that you can answer email from your customers.

Small means that you will outsource the boring, low-impact stuff like manufacturing and shipping and billing and packing to others, while you keep the power because you invent the remarkable and tell stories to people who want to hear them.

A small law firm or accounting firm or ad agency is succeeding because they’re good, not because they’re big. So smart small companies are happy to hire them.

A small restaurant has an owner who greets you by name.

It’s ten years since Seth blogged that, you should read his full post here.

Everyone wants to be big.

Big rock star, big events, big business, big ambition, big house, bigger car, big church, big social media following and on it goes.

Go big or go home right?

The idea of being small and remaining small is why I love doing what we do. I love working with the people we work with because we know our place… it’s small but, actually it’s big too.

As Seth says, small is the new big.

Check out the book Small is the New Big here and on the same theme, this great book by Bo Burlingham.

Find Ways To Create A Positive Social Value Exchange

In the social media age, sharing and liking content is a key means by which we define and explore our identity, our sense of belonging and our role in society.

But to put social thinking at the centre of marketing doesn’t mean just creating content and having a presence on Facebook or Twitter; it means developing ideas which involve and add to the interpersonal relationships that people care about, in a way that also adds brand value. This isn’t just limited to spending money; brands can harness assets such as time, effort, ideas, content, influence and distribution among others.

The way to do this is to change the way in which you understand your audience. Look for social insights; human truths based on people’s interpersonal rather than just individual motivations. Then use this understanding to generate social ideas that have the power to drive social behaviour.

Read the full article The Value of Social Thinking on We Are Social here

How will you find ways to create a positive social value exchange?

Ballymena Today is on this mission using social media to look for social insights and build real community among businesses in the entire town and borough… that gets us pretty excited because it’s a long-haul thing, it’s slow and intentional. That’s how we like it!