When bad packaging happens to good products

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Life

Let me introduce you to my new favourite beauty product. It is from Soap and Glory and it is their Make Yourself Youthful Super Serum. It is reasonable priced, especially for the claims it makes and is packaged like a luxury product.

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So first of all lets talk about the good stuff. This serum has made my skin feel great and hopefully look a little bit brighter. I have been applying it after cleansing my face before going to bed at night and notice that I am waking up with a better complexion and would even consider stepping out without make up on which is genuinely unheard of for me. My make up is gliding on a bit easier and because of the low price point I will be happy to buy it again to see further results.

Now the bad news. The packaging is a silver rigid tube and nearly every single review which I have read online has mentioned how hard it is to get the product out of the packaging once it gets near the end. I have had mine for a month and it is still dispensing with no problem but a quick glimpse at Soap and Glory and Boots online reviews show that lots of consumers are not happy.

I hope that Soap and Glory can respond to these reviews – it will be interesting to see how customer reviews start to shape how products evolve.

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Lots of high street names have added review functions to their websites and it is interesting to see the negative and positive views getting displayed up there for all to see. I recently wanted to buy a pair of sporty trousers from Topshop tall range and decided to hold off because of two reviews which mentioned the words “disappointing” and “cheap material”. Brave decision for retailers to let their dirty laundry get aired in public, eh?

Have you ever changed you mind about a purchase because of a bad review?

Tech Jean Beta Test from Hiut Denim

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Hiut
IMG_0194

The Tech Jean is an amazing fabric that has been designed for the active man and woman. At its core is a crimped polyester that is designed to flex, and then go back into shape. [Read more here]

A small group of people have been testing these over the past six months. Now another slightly larger group are testing them out before they go on sale for real on 1st December…

I’m in group two so my jeans just arrived… first impressions… they look and feel amazing! It’s going to be fun wearing and testing these!

That coffee pop-up I kept mentioning

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Life / Style

You can read the Coffee NI post here – it was ace!

Who’s opening next? ha! Remember folks, I’m not opening a coffee shop!

I have to say… this was ground-breaking for Ballymena. Hats off to Will & his team at Good Folk who embraced the collaboration and allowed food & drink to be up close to the clothes they sell. That could have ended badly! And a huge round of applause to Middletown for realising the potential of a pop-up event… it’s just one day…  and  of course, the people of Ballymena who visited and have reacted online & offline during and since the event.

This is what hard-working small local businesses can achieve…

Check out this quote which Middletown posted as part of their announcements for their pop-up

A retail revolution, stimulated during the recession, is gathering pace and is on course to contribute £2.1bn to the economy this year, a study forecasts.

Pop-up retailing, instant outlets set up in temporary shops, operating from stalls or empty spaces, has been among the fastest growing sectors in the business.

More than 9,400 stores employing 23,400 now qualify for the pop-up designation, according to the study by EE, the digital communications business and CEBR, the economic consultancy.

There’s something in this pop-up shop idea eh? There’s definitely something beautiful already happening with coffee lovers/fanatics in Northern Ireland.