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Kickstarter has completely changed how people are approaching their business. Ideas are suddenly full of passion rather than focused on profits and margins and people are following their gut rather than a managed business plan. So it is now possible to start a business by having a dedicated fan base rather than a strong financial foundation. While I think that there is room for both the traditional and unconventional business start up I cant help but be excited about the kickstarter phenomonon and am interested in seeing how each of these fledgling businesses fend in the ‘real ‘ working world.

Here is the latest Kickstarter project to catch my eye.

What do you think. Sounds good to me – the idea of having a  co-ordinating capsule wardrobe shipped over to me each season sound amazing. But also being ethical, and for kids – I can imagine parents everywhere signing up for this one. Click here for more information.