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I bought a pair of Veja trainers. I’ve been thinking about these for a while and just had to decide which style i wanted. I love this brand and the more I read the more I love. I also have wide feet so the shoe I opted for seems like a perfect fit.

Here’s some info:

– Upper in leather
– Perforated leather sections
– Logo V made of wild rubber
– Lining in organic cotton
– Inner sole in organic cotton and polyurethane
– Sole made of wild rubber from the amazonian forest
– Made in Brazil

Rubber

The Amazon is the only place on earth where rubber trees grow in the wild.
Inside the Chico Mendès extractive reserve, located in the Brazilian state of Acre, Veja work with Amopreab, an association of Seringeiros – the rubber tappers. We also recently started to work with two new associations located in Feijó Distric in the state of Acre: “Parque da Cigana” & ” Seringal Curralinho”. Today, 60 families of Seringeiros are part of our project.

Read more here

 


[my shoes above, great fit]

Cotton

Located in the Northeast of Brazil, the state of Ceará has vast wealth inequalities, fragile soils and a tendency towards drought. In contrast to the predominant monoculture farming system, a group of small producers grow cotton and food plants under agro-ecology principals which ban agro-chemicals and pesticides.

For those small-scale farmers (1 hectare of land on average), farming development goes hand-in-hand with environmental protection.

Veja buys cotton from 320 families who live from organic farming. Respecting fair trade rules. This cotton is spun then weaved into canvas for Veja sneakers and accessories.

Read more here

Zero Advertising

Veja does not advertise.
The resources saved are integrated into the production chain.
This means the farmers and producers Veja works with are fairly remunerated – to accomodate their social and environmental requirements.

Veja’s fabrication costs are 3 to 4 times higher than other footwear brands because the trainers and bags are produced with dignity. But Veja’s “no advertising” policy makes it possible to sell trainers at a price which is equal to competitors.

Key Priority : CO2 Reduction

While some people are planting trees and others are building CO2 injection wells, the most important priority is the reduction of emissions and energy use. In order to reduce, we need to change our methods of transportation, organization, production, conditioning and consumption.

To reduce.

All Veja trainers are transported by boat from Porto Alegre, Brazil to Le Havre in France. Upon arrival in Le Havre, the trainers travel in barges along the canals to the Parisian suburbs.

Read more here

 


 

That’s only a snapshot of their story. Visit their website to see the bigger picture.

www.veja-store.com