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The VEJA project creates a positive chain. Sneakers that are made differently. Using organic & fairly traded cotton for the canvas of the shoes. Using wild & fairly traded rubber for the soles. Using recycled plastic bottles to create a technological fabric. Made in a high standard factory in Brazil. Have you ever wonder what’s the story of your Veja kicks? How they are made ? Follow the road from our factory in Porto Alegre (Brazil) to your favorite shop. Director and producer : Lucovic JeanJean You can learn more about the Veja project on our eshop :