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I first started to blog fourteen years ago. My original blog has long since been deleted and this version of our blog was wiped clean and re-booted a few years ago. What you now see online is only part of the story.

Occasionally over the years I have dreamt of monetising my blog, finding a niche or creating something that might go viral. The truth is though, I’ve never really desired those things enough to push hard for them. I’ve never looked too far beyond the enjoyment and confessional aspect of sharing what’s in my head or what’s on my mind.

Blogging has been good to us and has introduced us to some wonderful people.



I have to confess that in the last couple of years I’ve felt a little out of touch. A new wave of bloggers, vloggers and social media superstars rule the Internet now. I love how this culture has developed but I’ve been a bystander for most of it.

I mean… can a middle-aged guy vlog? Should anyone of any age be able to jump in and blog? Is it ok for older people to take advantage of social media for themselves or their business?

The answer of course is yes! Yes! Yes!


Natasha Courtenay-Smith


The Million Dollar Blog

Natasha Courtenay-Smith is one of Europe’s leading experts on integrated digital marketing, social media and PR. She is also a a best-selling published author, inspirational keynote speaker, accredited Facebook trainer, CEO of Bolt Digital and mum of two.

My brother bought me her book for Christmas and I devoured it really quickly over the holidays. Not because I have some grand desire or plan to make a million dollars (or pounds) from blogging but, because as I turned each page I was reminded of why I love blogging.  I was reminded why I started blogging and more importantly, why I have carried on blogging. Fourteen years and counting.

It says ‘brilliantly written’ on the cover testimonial. As well as that though, Natasha Courtenay-Smith reminded me over and over again as I read her book, that we’ve been right all along.

What does that mean you ask? Sounds a bit arrogant… “we’ve been right all along.”

Rewind with me briefly to fourteen years ago. I only knew a tiny handful of bloggers at the start. I got to know plenty online very quickly but, locally I was only aware of a small handful.

All of my friends – except maybe two – thought I was daft. Over the years many conversations about blogging and social media have frustrated me. People would raise an eyebrow or laugh. But now, it seems like everyone is blogging. Everyone knows what blogging is. Most people should know just how lucrative it can be, even if they don’t always understand how it works.

I knew it would be this popular. I knew from very early on. I’m not claiming to be a prophet, plenty of early adopters predicted the same.

But what about this book?

Maybe you’ve been thinking about blogging but haven’t quite plucked up the courage. Perhaps you blogged once upon a time and stopped. Or maybe you are blogging and want inspiration to step up a level, get more traffic and maybe even earn some money.

Whatever your blogging knowledge or aspirations may be, you have to read this book.

You won’t find a better step-by-step guide. The case studies alone are invaluable. Reading success stories is inspiring and, they all have one thing in common. They all started out at the same place. Creating content, writing, sharing, following, engaging… different types of blogs and varying ages and walks of life make up the fascinating mix of examples you will read about in the book. In a nutshell, no matter who you are or what your blog idea is, you can do it. And you should.

So what about Supersimbo then?

A bit more of our story

Fourteen years ago I wouldn’t have dreamt that we would be doing what we’re doing now. Despite not making our own blog into a ‘million dollar blog’ we have been truly blessed as a result of blogging and social media.

As part of the web design solution we offer, social media and blogging has always been central. As part of a small local team we have been responsible for countless blogs and social media profiles being set up for local businesses. We are also part of the core team who conceived and maintain Ballymena Today with Cherry doing most of the content creation there. The work we do locally is driven by our belief that whatever your business may be, you should be blogging. No excuses.

People still raise an eyebrow and don’t take it seriously but, less so than fourteen years ago.

Our own personal blogging has taken a backseat as a result of our work over the years but, that’s ok. We’ve been busy.

Reading this book has been a massive encouragement. As I said above, a reminder that we were and still are right.

A small spark has been re-ignited. You can buy the book here.



More about The Million Dollar Blog + a FREE chapter here.