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…as social marketers, as small businesses, as retailers, as strategists, as bloggers, teen trends can act as something of a lighthouse in the ocean that is social media – follow the light of the teens and it will enable you to anticipate and plan for the next big platforms so that you can get out ahead of your competitors.

from Follow the Teens. No, Seriously – on Social Media Today.

And probably Church too… it’s that one place where creating stuff for “young people” in order to connect with them is rife. What about watching what they connect with and, encouraging that very thing instead of reverse engineering. Imagine that.