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Loads of people will look at this first image and say ‘yes, that’s it.’

In all our years of working with social media, websites and small businesses we’ve found that the method shown in this first image is very popular. It’s what many marketers will push onto your business.

But, we think it’s complete rubbish.

Scroll down to the second image to see what we believe in…



When we launched our clothing brand/side-project Ruckus Collective we weren’t sure if we would sell any shirts. We have though. In fact, we are still a little blown away by the encouraging response.

Our social media build has always been slow, steady and continuous. We are coming up to 14 years of this.

People who have been followers are now customers.

These funnels are a reminder of what we believe in.