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New Ruckus designs

Inspired by football culture but, not necessarily always having to reference football.

That’s what sprang to mind when a few people said they would love a shirt but not with a football on it.

So, what we’ve given you is a simple design which symbolizes the circles of ordinary or expected.

To Bring the Ruckus, step outside of the loop and be different.

We now have kids shirts, a baseball shirt, sweatshirts and for a limited time, a hoodie.

Shop here.



Loads of people will look at this first image and say ‘yes, that’s it.’

In all our years of working with social media, websites and small businesses we’ve found that the method shown in this first image is very popular. It’s what many marketers will push onto your business.

But, we think it’s complete rubbish.

Scroll down to the second image to see what we believe in…



When we launched our clothing brand/side-project Ruckus Collective we weren’t sure if we would sell any shirts. We have though. In fact, we are still a little blown away by the encouraging response.

Our social media build has always been slow, steady and continuous. We are coming up to 14 years of this.

People who have been followers are now customers.

These funnels are a reminder of what we believe in.


Ruckus Update. How many shirts have you sold?

The truth is, sales don’t matter. Not right now.
Did I really just say that?


I’d rather you knew what the Ruckus is about than be rolling in shirt sales.
That said, we are extremely grateful for everyone who has bought a shirt.

That’s not very good sales speak I know but, I was never much of a salesman anyway.

Here’s a reminder of what I want this to stand for…

Bring the Ruckus

Bringing the ruckus might mean doing the opposite of what the establishment expects. The opposite of peer pressure. The opposite of ambition. The opposite of fame. The opposite of ‘playing it safe’. It might mean turning things upside down. Saying no when people want yes. Seeing beyond pre-conceived ideas of other people. Forging a new path. Seeking the good of the city/town where you live. Flipping over a table. Crossing a boundary. Aiming small instead of aiming big.

This is not a club. It’s not driven by any political viewpoint or agenda. It transcends that stuff completely. It is inspired by how I feel about the world and what I believe for sure but, it’s not some quasi-spiritual movement in disguise.

So, if you get where we are coming from… then we’d love you to wear one of our shirts.

If you don’t, that’s cool, buy Superdry, Jack Wills or something else instead!

Up next…

In January we will change our designs a little and introduce a non-football design.

And then we’ll see what happens after that.

In the meantime, visit Ruckus Collective to see our gear.

Here’s a reminder of the last Christmas dates for delivery + special offers.

UK first class: 18th December
UK special: 19th December
EU: 11th December
Rest of World: 6th December

Free UK Shipping Weekend 16th – 17th December
Free Socks 26th – 31st Dec

Big thanks to everyone who has bought something so far, you’re awesome.

Important Ruckus info for Christmas

Everything that’s currently on our shop will be available until the end of the year.

Then we change up & flip reverse it with new designs! Get in now for that extra stocking filler t-shirt or bag for someone who you think brings the ruckus.

Also, here’s some important info.
Delivery for Christmas & special offers:

Last post to Rest of World 6th December (today)
Last post to EU 13th December
UK Standard: 18th December
UK 1st Class: 20th December
UK Special Delivery: 21st December

Free Socks 9th – 10th December
Free UK Shipping Weekend 16th – 17th December
Free Socks 26th – 31st

Go get some: