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Is anyone nailing sports fashion like Adidas right now?

We love the new spring/summer 2018 collection teasers…

We can’t wait to see the full range.

From a design/branding perspective it seems a bit crass to compliment one of the worlds largest brands on how they design and market their products… like, duh? Right? But, right now none of the big brands come close in our opinion. Or maybe we are just suckers 🙂