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This is fascinating.

The way we recycle plastic and dispose of food waste locally has changed a bit in recent weeks.

I am guilty of being cynical. Maybe my cynicism is more about our local authorities than it is about my responsibility to recycle and dispose of food waste responsibly.

My wife teaches environmental technology. I’m no expert but I get to hear about this stuff a fair bit these days. Being more aware of something doesn’t always guarantee positive action.¬†Adidas are doing something that appears really innovative though.

Maybe that’s why it’s more appealing.

I’d definitely like to see a pair of theses shoes in the flesh.

www.adidas.com/parley