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Ruckus Update. How many shirts have you sold?

The truth is, sales don’t matter. Not right now.
Did I really just say that?


I’d rather you knew what the Ruckus is about than be rolling in shirt sales.
That said, we are extremely grateful for everyone who has bought a shirt.

That’s not very good sales speak I know but, I was never much of a salesman anyway.

Here’s a reminder of what I want this to stand for…

Bring the Ruckus

Bringing the ruckus might mean doing the opposite of what the establishment expects. The opposite of peer pressure. The opposite of ambition. The opposite of fame. The opposite of ‘playing it safe’. It might mean turning things upside down. Saying no when people want yes. Seeing beyond pre-conceived ideas of other people. Forging a new path. Seeking the good of the city/town where you live. Flipping over a table. Crossing a boundary. Aiming small instead of aiming big.

This is not a club. It’s not driven by any political viewpoint or agenda. It transcends that stuff completely. It is inspired by how I feel about the world and what I believe for sure but, it’s not some quasi-spiritual movement in disguise.

So, if you get where we are coming from… then we’d love you to wear one of our shirts.

If you don’t, that’s cool, buy Superdry, Jack Wills or something else instead!

Up next…

In January we will change our designs a little and introduce a non-football design.

And then we’ll see what happens after that.

In the meantime, visit Ruckus Collective to see our gear.

Here’s a reminder of the last Christmas dates for delivery + special offers.

UK first class: 18th December
UK special: 19th December
EU: 11th December
Rest of World: 6th December

Free UK Shipping Weekend 16th – 17th December
Free Socks 26th – 31st Dec

Big thanks to everyone who has bought something so far, you’re awesome.

Important Ruckus info for Christmas

Everything that’s currently on our shop will be available until the end of the year.

Then we change up & flip reverse it with new designs! Get in now for that extra stocking filler t-shirt or bag for someone who you think brings the ruckus.

Also, here’s some important info.
Delivery for Christmas & special offers:

Last post to Rest of World 6th December (today)
Last post to EU 13th December
UK Standard: 18th December
UK 1st Class: 20th December
UK Special Delivery: 21st December

Free Socks 9th – 10th December
Free UK Shipping Weekend 16th – 17th December
Free Socks 26th – 31st

Go get some: 

Daft December a playlist

Inspired by Daft Punk [mostly] of course but, also by the crazed vibe that comes over people as Christmas approaches… the demands of shoppers, frantic deliveries, mad traffic… people clambering over themselves to tell you and I “what Christmas is really about” etc.

It is daft. I don’t dislike Christmas but people go a bit daft… here’s to daft December!

Reverend Ruckus?

I’m not going to over-sell the Ruckus F.C. stuff to anyone, it’s not that kind of side-project. It will grow however it grows.

However, recently in conversation with a few folks I’ve found myself cutting in on their words and saying;

“You bring the ruckus”

It just so happens that a couple of those people have been ministers. Ministers of Churches.

Maybe you think ministers of Churches aren’t exactly known for bringing any kind of ruckus. Maybe you think Christians or religious people are not known for a good kind of ruckus. Maybe they stir up anger in you. I get it, i really do.

Maybe you believe in God and/or go to church. Maybe you don’t. Maybe you think Church is full of hypocrites. A museum. Out of touch and behind the times.

Sometimes it is all of these things and far worse…

Recently though, I’ve found myself truly thankful to know those few people who bring the ruckus inside the confines of the Church. A few. Not a lot. A few.

Through their actions and influence these people have inspired me not to conform or rest too easily in the establishments ways and traditions.

More than just a football thing…

This ruckus thing isn’t – nor was it meant to be – just about football or one specific demographic so from time to time I’m going to point at some people and say “you bring the ruckus.” This will also influence our T-Shirt designs but, more on that another time.

So, to those reverend/minister friends; you have encouraged hope, patience, acceptance, love and grace. You have inspired and challenged me when other religious dinosaurs might have extinguished me. You bring the ruckus.

Our Ruckus F.C. shop is here or you can read the back story here.

*I need to give my brother credit for the ‘Reverend Ruckus’ title of this post.

FREE socks all weekend at Ruckus F.C.

Teemill SOCKY offer

What more do we need to stay about this…

On all orders over £15 you can enter the promo code SOCKY and snag yourself a FREE pair of socks. Colours and styles of socks will vary depending on availability BUT, they are FREE.

Get yourself over to and bring the ruckus. You know it makes sense!

Other great Teemill shops

We made Teemill so that anyone could skip ahead 10 years and plug into the best technology we have in our supply chain. Teemill helps the next generation of brands design incredible products that are more sustainable. Because it’s free, they can be in profit from day one.

Our first interaction with a brand using Teemill was with Choose Love for Help Refugees. Great T-shirts. Great cause.

Katharine Hamnett, creator of the 80’s slogan t-shirt, has donated her slogan CHOOSE LOVE – a twist on her iconic CHOOSE LIFE slogan t-shirt.

A couple of weeks ago we discovered Croydon vs The World.

Here’s a couple of others who are selling great products

Red Paddle Co.
Nocturnal Creature Ldn

As you can see, using Teemill to start our brand with some shirt designs was a no-brainer.

Now, go snag yourself a shirt.

Bring the Ruckus.

All our Ruckus F.C. posts are here.

Ruckus F.C. + customer service

In the e-commerce fashion world, return rates of 20-40% are common. That means 20-40% of all product most companies send out comes back for some reason. Returns, exchanges, problems – it’s part of the game. The only way to get no issues, is not to play.

At Teemill our return rate is very low (in single-digits) largely due to the optimisation of our shops, size chart advice and photography.

The point is, zero returns, exchanges and issues is not possible: If you’re selling, you will encounter a return, exchange, refund etc: It will happen: It’s totally normal.
It might be a question from a customer about the product’s manufacturing provenance, the fit and feel, or it might be an expression of disappointment or a request for a refund or exchange.

Whatever the issue is, we’ll sort it the same working day.

Read their full post here.

Why does this matter?

Small businesses with dedicated full-time staff find it hard enough to handle customer service quickly and efficiently. We’ve already said that Ruckus F.C. is a side-project so we aren’t on hand all the time to deal with issues that may crop up for customers. As well as that, being online and shipping to almost anywhere in the world means our shop is open 24 hours a day, 7 days a week.

Teemill offers an amazing solution to this problem with first-class customer service. So, you don’t need to worry about whether I got your email about a return at 3am in the morning. And I don’t need to worry about whether the wrong size of shirt you ordered is being handled and re-posted. It’s sorted. Teemill have it all under control.

Check out our Ruckus F.C. store here. Or if you want to see the previous Ruckus F.C. posts to understand better what this brand is all about go here.

Next up, we’ll talk about some of the other super brands and causes using Teemill

Ruckus FC + sustainability

There are so many things about Teemill that we love and while we are building our Ruckus F.C. brand we’d love to share some of the reasons why we are using them. We know you can just head over to their website and see for yourself but we really want to share why this stuff is important to us.

Teemill may well be nifty in terms of the high tech, efficient and profitable business model but it started out as a sustainability project and continues to be a trailblazer in an era where low impact matters. If you sell t-shirts online with Teemill, that means your brand and product get sustainability as standard.

We wanted to reduce waste using technology and were inspired by a rumour that Dell only hold 1 hours stock at any one time – at that moment, we had around 6 months of stock, half of it was probably never going to sell. A complete waste that plagues the industry, which explains all the sales and subsequent race-to-the-bottom culture.

Read their full post here.

Why Does this matter?

Over the years I’ve been around lots of projects that are not necessarily bad ideas. Here’s how it goes; You create and invest in products. You sell some of the stock but, you end up with unsold items. You might reduce prices and offer discount deals to try and clear stuff. Maybe you’re lucky and you get rid of the stock but, did you make a profit? And then suddenly it’s over. The window shuts. All of a sudden you might find yourself with a room full of stuff.

T-shirts. CD’s. Badges. Stickers. Banners. Hats. Soap. Pens. Plates. Whatever your product was…

Having an engaged following on social media may help you get a few sales but, if you want to chock up big numbers to clear a lot of stock then you need more than just a good idea and some friends. Time and patience to build aren’t always luxuries that your business or project will be afforded.

Teemill removes the issue of stock investment for us.

It’s really that simple.

Check out our Ruckus F.C. store here. Or if you want to see the previous Ruckus F.C. posts to understand better what this brand is all about go here.

Next up, we’ll talk about customer service…