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Are you ever going to be finished tinkering with the website?

The answer to this should always be no.

Cherith asked me this last night. She knew the answer before asking but, I got to thinking about businesses, organisations, churches.

A lot of people I’ve interacted with directly or indirectly still aim to launch their website like a completed work of art, never to be touched again. They may publish blog posts which is ok I suppose but, other elements should be reviewed, edited and reviewed again. All the time. Not just text. Design too.

Social media is great but, it’s not owned by you. Your website is, hopefully.

Your website is never finished… unless of course, you are static or dead.