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Deadlines don’t cause death if missed, but sometimes we persuade ourselves that it’s almost as bad. As a result, marketers and others that want us to take action invent cliffs, slamming doors and loud buzzers.

We put a rope at door, a timer on the clock and focus on scarcity and the fear of missing out. And as a result, consumers and students and co-workers wait for the signals, prioritising their lives around the next urgency.

When everything is focused on the deadline, there’s little time to work on the things that are actually important.

– from Missed It by That Much on Seth’s blog today. Read it here.