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So my big lesson was the importance of a simple message, and saying it the same way over and over. If you’re going to change it, change it in a big way, and make sure everyone knows it’s a change. Otherwise keep it static.

– John Lilly: Simplify Your Message, and Repeat Often.

How many of our clubs, businesses, organisations or churches are saying a whole load of stuff all at once… complicating their message and making it hard for people to figure out what they are saying or doing.