A dedication to cultivating your social media brand is a fundamentally passive approach to professional advancement. It diverts your time and attention away from producing work that matters and toward convincing the world that you matter. The latter activity is seductive, especially for many members of my generation who were raised on this message, but it can be disastrously counterproductive.
Most social media is best described as a collection of somewhat trivial entertainment services that are currently having a good run. These networks are fun, but you’re deluding yourself if you think that Twitter messages, posts and likes are a productive use of your time.
If you’re serious about making an impact in the world, power down your smartphone, close your browser tabs, roll up your sleeves and get to work.
– from Quit Social Media. Your Career May Depend on It. (Read the full article here)
Interesting article… much to think about.
It goes against a lot of what I’ve said here in the past about social media and the Internet but, I may have exhausted myself on that topic.