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You need to be extremely wary when building your online marketing platform on someone else’s digital land.

– from The Hidden Danger of Social Media Marketing – here.

The above quote and linked article are partly why I had to switch back to writing here and not just on Medium. It’s great but, I couldn’t just plant myself on someone else’s land as it where. I needed to be here too. At home.

Most marketers and social media ‘experts’ should have a wide range of experience across all platforms but many will focus on one place… like Facebook.

Building a community on Facebook is easy but you shouldn’t use all your energy on that. Right now, it may yield fantastic results for businesses but, it’s not your home and you can’t control what they do now or in the future.

Building a community that reads when you write… on your blog… that’s harder.