We recently talked about running a poll to see who people in Ballymena and the surrounding area considered to be an influencer online and offline.
An influencer is someone who has the ability to affect people’s thoughts, opinions and actions. They’ve built up enough trust and credibility with a certain audience to be able to have an impact on what they spend their money on.
They are not a face for brands or a voice for brands. Their opinions are their own and that’s what gives them the credibility that a brand ambassador or a celebrity doesn’t have.
So, who are the influencers? Who influences you?