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The basic idea for this has been around for a while but, as the BBC reported this morning it’s now live in the UK – here.

The devices are designed to make it easier for shoppers to instantly order everyday items that they might have left off the weekly shopping list or never got round to ordering online. Around 50 companies including Andrex, Gillette and Kleenex will begin selling branded buttons on Amazon’s UK website today. [Quote]

Here’s a video

The high street can’t compete with this. The small business in the small town – like Ballymena – can’t compete with this kind of juggernaut.

The battle for price, convenience and availability is over.

You’re going to have to try something else.