Furthermore, the role of the website is changing too. The combination of features like Instant Articles, live video, and auto play video within Facebook, as well as a built-in audience, means social media channels and apps are reshaping the destination-centric model of websites to a distribution-centric model of channels. Now, purchases and touchpoints with audiences can exist completely outside of a brand’s website.
Quote: The Future of Social Media is Mobile – Are You Ready? – Read the full article here.
Destination-centric is so nineties.