Small is the new big because small gives you the flexibility to change the business model when your competition changes theirs.
Small means you can tell the truth on your blog.
Small means that you can answer email from your customers.
Small means that you will outsource the boring, low-impact stuff like manufacturing and shipping and billing and packing to others, while you keep the power because you invent the remarkable and tell stories to people who want to hear them.
A small law firm or accounting firm or ad agency is succeeding because they’re good, not because they’re big. So smart small companies are happy to hire them.
A small restaurant has an owner who greets you by name.
It’s ten years since Seth blogged that, you should read his full post here.
Everyone wants to be big.
Big rock star, big events, big business, big ambition, big house, bigger car, big church, big social media following and on it goes.
Go big or go home right?
The idea of being small and remaining small is why I love doing what we do. I love working with the people we work with because we know our place… it’s small but, actually it’s big too.
As Seth says, small is the new big.