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Living online means different things to different people… youtube channels, Instagram influence and massive Twitter audiences are very different platforms but millions of people clamber for attention in these places every day.

I’ve been blogging for over a decade, often to a tiny audience and I’ve never experienced the kind of attention that the big-time bloggers wrestle with. Thank God!

Here’s snapshot from Heather B.Armstrong who was one of the pioneers of writing/blogging and ‘living online.’

But what makes this livelihood glaringly different are not only the constant creative strains of churning out new and entertaining content—content we cannot delegate to anyone else because our audiences read our stories for our particular voice and perspective—but also the security systems we’ve had to set up as an increasingly more diverse group of people throw rocks at our houses with the intention of causing damage: passersby, rubbernecks, stalkers, even journalists. We have separate security systems for those who take every word and decision we share and deliberately misinterpret it, disfigure it to the point of it being wholly unrecognizable, and then broadcast to us and to their own audiences that they have diagnosed us with a personality disorder.

“Living online” for us looks completely different now than it did when we all set out to build this community, and the emotional and physical toll of it is rapidly becoming a health hazard.

Read more here.

Living online is less of a conscious choice now than it was ten years ago. The attention of a few followers is different from that of thousands, millions…

Consider this carefully as you build an audience of followers.