Sometimes the copying is about passion rubbing off onto others and when that happens it is a beautiful thing. It’s this influence that creates tribes and movements. We love that! Coffee here in Northern Ireland has been marked by lots of this kind of influence.
But, sometimes the copying is about something else entirely because, in business many people have no original ideas of their own and they will always try to replicate what others are doing in order to make money. There’s a coffee bandwagon right now.
Read my full post here on Medium